LISA Effect - Amazing Thailand Ambassador

LISA Effect – Amazing Thailand Ambassador

A New Tourism Phenomenon You Can’t Miss in 2026

In January 2026, Thailand is set to experience a powerful new wave of tourism excitement known as the “LISA Effect.”
The Tourism Authority of Thailand (TAT) has officially partnered with global superstar LISA Lalisa Manobal as the Amazing Thailand Ambassador, launching a new international tourism campaign designed to inspire travelers from around the world.

With the release of the official teaser in early January 2026, this campaign is expected to ignite global attention and redefine how the world sees Thailand.

LISA Effect – Amazing Thailand Ambassador

What Is the “LISA Effect”?

The LISA Effect refers to the global influence of LISA, whose presence instantly transforms destinations into must-visit travel hotspots. Wherever LISA goes, fans and travelers follow – turning locations into new iconic check-in points across Thailand.

This new Amazing Thailand campaign draws inspiration from real online conversations, social media trends, and traveler insights, showcasing Thailand through a fresh, authentic, and emotionally engaging perspective.

How the LISA Effect Inspires Travel to Phuket & Karon

As global interest in Thailand surges, destinations like Phuket and Karon Beach are expected to benefit greatly from the renewed spotlight.

Staying at Karon Phunaka Resort & Spa allows travelers to enjoy peaceful hilltop views while remaining close to Phuket’s most talked-about attractions — perfect for those inspired by the LISA Effect to explore Thailand in style.

Prepare yourself – every place LISA visits is about to become Thailand’s next must-check-in destination.
And your journey can begin at Karon Phunaka Resort & Spa, where comfort, views, and unforgettable experiences come together.